Sweet! Didn't really expect that. Just proves the point, there's nothing to lose by making a call.

Retailers do this all the time for big shopping days like Black Friday. They will advertise some insanely low price like $400 for a TV that normally retails for $1200. Then when you show up, you find out they had set aside 2-3 for that price and they are long gone, now they have you in the store, enjoy shopping!

Thanks for recommending I call Cool Stuff. That's what I ended up doing and they said they would honor the original pre-order price of $16.99!! So, I guess I get to eat my cake too!

Understand card shops need to make money, but there's just something wrong in my mind about paying too much more for one of these.

I'm much more likely to visit and buy from a LGS that sticks to MSRP or deviates little form it over one that really blows it out the water like what happened with EvT.

Should note I'm a casual player who has no interests in tournaments, so I play on a budget.

Interesting. Though I suspect this may be a preorder thing. I know in the past I've seen them preorder X at Y. Then once those are gone, they may change price and sell Z more. So forth. Based on demand, the deck list, and how many they'll get.

The 16.99 price was likely the price when no one knew the list. They likely set a max they'd preoder at that price. Once the list came out, they probably adjusted how many they ordered and in turn adjusted their price. Considering MSRP, it was silly to preorder it below MSRP until the list comes out.

Worth calling. Had great customer service with Coolstuff the few times I've contacted them.

Have you considered posting this as a topic all its own on the retailer review forum? Might make for a good conversation there, too!