You don’t have to be a stats genius to get results from split testing

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I use a bit of split testing at QS and I know I've written about it before. The concept is simple: in my case, I send out a newsletter with slightly different titles to 20% of the list and see which one wins. That winner gets sent out to the entire list. One hurdle I face is the guessing game of "why did they choose this one? What can I learn for the future?" Sometimes I think that I don't need to split-test something because it's simple and that's bad thinking.

You always split-test.

You do it because one title will always outperform the other and that competition helps your message get out.

Typically, one headline beats another by about 11% with our newsletter. That's a several-hundred-person difference.

Even if all I'm doing is living in the moment, cranking out two headlines with a slight difference and not getting into the psychology of WHY people prefer one... I still get more eyeballs.

Even if I don't learn a thing for the next newsletter, I still get 11% more opens. That's more people reading our content, learning about the site, engaging with our writers and community, laughing and internalizing that QS is where you go if you want to make more profitable trades in Magic.

Douglas Linn

Doug Linn has been playing Magic since 1996 and has had a keen interest in Legacy and Modern. By keeping up closely with emerging trends in the field, Doug is able to predict what cards to buy and when to sell them for a substantial profit. Since the Eternal market follows a routine boom-bust cycle, the time to buy and sell short-term speculative investments is often a narrow window. Because Eternal cards often spike in value once people know why they are good, it is essential for a trader to be connected to the format to get great buys before anyone else. Outside of Magic, Doug is an attorney in the state of Ohio.  Doug is a founding member of Quiet Speculation, and brings with him a tremendous amount of business savvy.

View More By Douglas Linn

Posted in Biz Blog

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