Insider: Exclusive Interview with MTGO Traders’s Heath Newton

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The Vintage Masters spoiler will be out before this goes to print (hope you fared well!), so this week we’ll focus on big-picture issues related to the MTGO economy. I couldn’t think of anyone better to talk us through these issues than Heath Newton, owner of MTGO Traders and Cape Fear Games.

MTGO Traders is the bot chain by which all others are measured. They are known for their well-stocked bots, competitive prices, and excellent customer service. They are also one of the few sites where you can buy cards from the website and have them delivered to you in the client.

Heath manages a staff of 19 employees between MTGO Traders and Cape Fear Games, so we appreciate him taking the time out to talk to us. He has tracked the Magic Online economy closely for the past 12 years, and there is probably no one better versed in how the MTGO market works.

When not at the store, Heath enjoys outdoor sports and time with family
Heath in his native habitat

This interview is packed with insights, including Heath’s prediction for the price of a Black Lotus, how the beta client will affect the market, how MTGO Traders prices cards, and his thoughts on speculators and the GoatBots incident. Enjoy!


Quiet Speculation (QS): When did you found MTGO Traders? How did you come up with your business model?

Heath Newton (HN): I started MTGOTraders back in either late 2002 or early 2003, I cannot remember for sure. I did not have a business model as I started MTGOTraders while I was in college by buying and selling MTGO redeemed sets on eBay. I took out a $2,000 student loan when we started the site to buy the initial inventory.

[pullquote]Buying him out was the best thing I ever did.[/pullquote] When I say “we”, I had a partner when I first started that I eventually ended up buying out. Buying him out was the best thing I ever did as we would argue a lot about the direction we wanted to take the business, and being able to focus on my vision and put all my efforts into it was very rewarding.

Since then the business has grown pretty substantially so I have had to really work on the business side of things. I have a computer science degree which helped me a lot with the technical aspect of things but not with running an actual business. I’ve read a fair amount of books and have some friends with large corporations that I talk to often for advice. The book I’m reading now is called The Advantage, and I highly recommend it for anyone with a decent amount of staff members.


QS: Do you ever get to play these days? What formats and decks does the man who can play anything go to battle with?

HN: It’s funny when I opened my game store I envisioned myself finally having a place in town to play games at but the longer it’s open the harder it becomes to actually play there. I have two young kids and a wife so my priorities are with them after work. I still play but I do not keep up with Standard and mostly just enjoy EDH/Commander and any type of sealed format. Sealed 2HG is probably my favorite format currently.


QS: That's one of my favorites, too. One question that often comes up in the forums is whether there a way to trade your physical cards into virtual cards. I understand that you offer a way to do that through Cape Fear Games, right? Can you explain how it works?

HN: Yes, this has been huge for CapeFearGames as it’s a major selling point to get people to give us a try. It’s actually really simple and the great thing about it is there are no eBay/PayPal/etc. fees and you get paid the same day we receive your cards M-F.

All you have to do is go to and submit a buylist with the cards you want to sell. Once our buyers grade your cards you will get a gift certificate to for the amount with an additional 20% bonus. You can use that just as you would cash on our site so you can purchase boosters, bot credits, singles, etc. It’s a really good deal and a lot of people take advantage of it.

The buylist from Cape Fear Games allows players to convert paper to digital (with 20% bonus)
Trade in your paper cards to Cape Fear Games so these guys can play with em (you get 20% bonus out of the deal...)

QS: Do you have any tips for someone buying into a constructed deck on MTGO and starting to build their portfolio? Would you advise a friend to buy in now and, if so, in what format? What do you advise for people building their collection?

HN: A lot of this depends on the format because it’s almost always a good time to buy a Standard deck as the margins are so small you will take a very minimal loss when you sell compared to what you would take in paper. [pullquote]The best time to buy into eternal formats will be around eight days after the set is released.[/pullquote] I would not buy into any eternal formats right now with Vintage Masters and V4 rolling out about the same time. We are in for a pretty wild ride with prices for the older sets and it should be interesting to watch. Probably the best time to buy into eternal formats will be around eight days after the set is released.

Depending on if the beta goes live in a month or so, that may be a fantastic time to buy in. We might have a pretty substantial crash in prices, and if we do I plan on buying a lot of inventory as well. During the last transition we saw ticket prices plummet all the way down to $0.70 each. While I do not see it being that bad this time around I do think we will see a fair amount of sell-off. I have already seen a large increase in veteran players selling off their collections before the beta goes live.

Another thing I always suggest is only buying playable cards. A lot of people think it’s a good idea to just get 4x sets so they will have every card they need but honestly you are not going to ever play 70% of those cards so it’s a total waste of money. I also suggest buying cards with PayPal because a site like mine gives 8% off when you use the coupon code “qspaypal”.

QS: You mentioned that eight days after release will be about the best time to buy into VMA. We've never dealt with Special rarity before, so I understand there's considerable uncertainty. But what's your best guess for the price of a Black Lotus eight days into drafting on MTGO? What about a Mox Sapphire? What about Force of Will and Tundra, both printed at rare?

HN: [pullquote]My guess for Black Lotus would be around $250 at that point but I see it dropping to $200ish later.[/pullquote] My guess for Black Lotus would be around $250 at that point, but I see it dropping to $200ish later.

The big thing I’m uncertain of is how much it’s going to be drafted. Mox Sapphire I would guess around $180 and dropping to $150ish later. Force I think will drop all the way to $20ish and Tundra could easily hit $15.

How much with these be worth?

QS: Unlike some bots that actively discourage speculators, you seem to welcome their business. What are your thoughts on Magic speculation?

HN: Well you may or may not know that I used to be pretty negative and even a tad hostile towards speculators. [pullquote]We do not mind speculators at all and I think my original viewpoint was incorrect.[/pullquote] I felt like I was always getting taken advantage of by the same few people and I even cancelled a few orders in paper that earned me some pretty negative feedback from some customers. Since then I have changed my stance because we were able to come up with automated pricing that flows with supply and demand. We do not mind speculators at all and I think my original viewpoint was incorrect. We do limited the number of cards you can buy at one time on our site but we do not have any limits on our bots or any sort of blacklist. I do understand why some bot owners that do not have automated pricing block speculators as a few speculators can have a much larger impact on a small bot chain.

The thing I still have an issue with is hoarding, where a few users are able to singlehandedly drive up the price on a card by decreasing the supply. Users with big enough pockets are able to hit up all of the bot chains within a few hours and if the card is a good target they can easily double the price.


QS: How do you price your cards? Is it based on algorithms? Where does the human factor come in?

HN: [pullquote]How the algorithm works is obviously tuned a lot and we add in more specific ranges as we find flaws in our current algorithm.[/pullquote] A human sets the starting point and then the algorithm takes it from there.  How the algorithm works is obviously tuned a lot and we add in more specific ranges as we find flaws in our current algorithm.  We will of course manually change a card if there is a reprint, during a big event, banning, etc.

How do you get on this guy's radar?
How do you get on this guy's radar?

QS: I often check your Hotlist because it has excellent buy prices and will purchase up to eight cards at a time. How do you determine which cards show up on the Hotlist?

HN: Currently it is based on the number of cards in stock on our website. We are planning on launching a second hotlistbot soon and we will start buying foils but only four at a time. I’m looking forward to expanding it as it helps us keep all cards in stock in our website at all times. The hotlistbot buys a much more extensive list than what is on hotlist on our website. [pullquote]The hotlistbot buys a much more extensive list than what is on hotlist on our website.[/pullquote] Soon we will be removing the ability to submit a list with the site and we will instead list the full hotlist that the bot will purchase. We do not do that now because we are so busy filling orders that it is hard to get to the hotlists in time.


QS: Most bots make their money exclusively off the spread between buy prices and sell prices. Do you ever “take a position” in the market by, for example, selectively stockpiling cards that you think are underpriced?

HN: Our buyers may do this sometimes in paper but never to a point where it’s “hoarding”. [pullquote]I’m really surprised people do not speculate on Boosters more often.[/pullquote] I’ve bought up a ton of boosters on MTGO because I thought they were underpriced, but I typically do not bother stockpiling because it seems pretty close to hoarding if it do it enough. Speaking of which, boosters are the lowest-risk targets that are often overlooked. Their spread is extremely small and they almost always bounce back. I’m really surprised people do not speculate on boosters more often.


QS: What do you expect will happen with Vintage Masters? Will Vintage become a real format? What will Vintage Masters do for Legacy on MTGO?

HN: That is the million dollar question. I can see it being an extremely popular draft format but I’m not sure past that. I sure hope it catches on. I lost a lot of money with the recent drops as well but that’s just how this game works. I hope the prices stay low as I would prefer for them to be low so that more people get into the format. [pullquote]I hope the prices stay low as I would prefer for them to be low so that more people get into the format.[/pullquote] People often think that dealers want high prices but this is actually not true. I would rather turn more cards per day than sit on a bunch of $100+ cards and only sell a few per week.

I would assume that in the short term, Legacy will see a big drop in interest but I’m not sure what will happen long term. A lot of it depends on how WoTC plans to support them and how much the investment is for a tournament deck.


QS: Are you frustrated with their choice to reprint so many valuable cards? My portfolio took a major hit in the past couple weeks, and I can only imagine what happened to the major bots.

HN: I’m actually very happy about it even though I also lost a ton of money. I lost a lot short-term but being able to sell more cards will more than make up for it in the long run. I do however feel bad for collectors that were holding on to them or people that had them for their decks.

Eternal staples fell off a cliff, but Heath is not concerned
Eternal staples fell off a cliff, but Heath is not concerned.

QS: You were one of the major bot owners during the transition from V2 to V3. I understand it was an extreme market disruption and many people sold their collections. What do you expect when use of the Wide Beta client becomes mandatory in July?

HN: [pullquote]I expect around a 20% drop in prices and for tickets to drop to around 0.85 for a bit.[/pullquote] I expect around a 20% drop in prices and for tickets to drop to around 0.85 for a bit. Honestly a lot of it is up in the air as it’s hard to tell what all WoTC is going to do. The beta is not horrible and if they would fix the chat that sure would help us dealers a lot.

What will the July switchover mean?
What will the July switchover mean?

QS: I feel like MTGO is pushing ahead with the rollout of a product that is clearly not ready for primetime. If they go forward with this, what will it mean for the MTGO market in the short and longer term?

HN: Short-term there will be a pretty substantial sell-off from people that do not like the software or just cannot run it, and prices will drop. Long-term it all depends on if WoTC is able to make good on their promise and focus on fixing one version of the software instead of two. There are a lot of issues at WoTC when it comes to software development and I feel like we have been here before and it’s just more of the same. I love the guys that work there but sure wish whoever is hiring players instead of programmers would figure out that they need to start hiring some higher paid software developers with experience.


QS: What bot software do you use?

HN: We use the cardbot software. They no longer rent it out.


QS: Are you ready for Version 4? Do you know if "MTGO Library" bots will be able to operate on the new client? I expect in the early days of the switch-over there will be fewer bots online, and thus less competition.

HN: We are ready now. Our bots are completely ready and I’m hoping they will fix some of the chat issues which makes it really hard to properly interact with customers and deliver orders. The “50k” binder limit is also a very major hurdle for us and something I’m hoping they will increase to at least 150k.

Goatbots has launched new software that is in compliance
New Goatbots software  seems to have resolved  things.

QS: Several months ago you and other bot owners were vocal in your concern that Goatbots may have “hacked the client”. Goatbots was ultimately banned by Wizards and just came back online with a rebuilt bot software. A couple weeks ago, Goatbots took to Twitter to claim that you had hacked the client. What does it even mean to hack the client, and what are the implications for users?

HN: With WoTC you are supposed to run bots that use Optical Character Recognition. [pullquote]I have since spoken to Goatbots and I do not believe they are currently hacking their bots and we are on good terms.[/pullquote] The other ways to program a bot are .dll injection and hacking the stream (very risky and easy for them to detect). I have since spoken to Goatbots and I do not believe they are currently hacking their bots and we are on good terms.  We are also not using hacked bots and will send WoTC our bot’s source code if they ask for it. We have way too much to risk by running hacked bots but you could potential lose your collection if you decide to run hacked bots.


QS: What are your hobbies outside of MTG ? What do you do to blow off steam when the Beta client crashes?

HN: My hobbies include spending time with family, disc golf, being active in my local church, surfing, any type of table top games (I don’t play RPG’s though), pickup games of any team sport, running, etc. I love being outdoors and love competition so any sort of outdoors sport I’m typically game for.

When the beta crashes I typically go play a quick game of Titanfall or if it’s down for a while I’ll head into CapeFearGames and hang out.


QS: I hope there are fewer beta crashes in our future, but at least it sounds like you have plenty to keep you busy. Thanks again for your time.

-Alexander Carl (@thoughtlaced)

14 thoughts on “Insider: Exclusive Interview with MTGO Traders’s Heath Newton

  1. Excellent read! Great interview.

    I have two questions for you Heath,

    1- I guess it’s a real plus to have a physical Mtg store in addition to Mtgotraders. Is the redemption of sets a real thing for you?

    2- Is there any tool/program/ you wish you have for your Mtgo business? Whether it is in terms of collecting/having more information about the market and cards, or a tool to more efficiently buy/sell cards?


    1. 1. It was at first and it’s how we got all of our inventory at first at CFG. After WoTC upped the redemption fee we really cut down on how much we redeem and instead focus on getting more buylists and paper collections for MTGO credits. We do still redeem some but you have to time it right.

      2. Automated pricing was huge for us and really changed the game. I would like to have some sort of alerts where when a certain card starts getting mentioned on various sites or something to automatically change cards the second the banlist is posted.

        1. Just MTGO for now. We would need a ton more volume to try to do that with paper. MTGO is much more fluid since you can instantly buy and then resell a card a few seconds later since you do not have to actually ship something. I think a “flag” system would be much more realistic in paper to help us catch cards going up quickly or ones that we have been sitting on for too long and are not moving. We have a way to identify those cards but we still have to edit them manually.

  2. IMHO, this is one of the best articles we’ve ever had on this site and is why the subscription is worth every penny. I’ve been out of MTGO for quite some time now building up my paper collection but I now work at home so I will definitely be keeping an eye on things in hopes to start small and build up some value long term.

    1. Glad you found it valuable. All credit goes to Heath, who is a member of our community and is active in the QS forum on MTGO. As you build your portfolio I recommend you check out those forums for real-time analysis of cards and trends as they happen.

  3. I have some doubts about your comment on programming a bot – “The other ways to program a bot are .dll injection and hacking the stream”.

    Not sure what is the deal with the V3, but current Beta Client is written entirely in .NET and as such it should be pretty easy to interact with using standard application automation techniques.

    Also – as far as I can tell they no longer “render” the UI but use .NET mechanisms to customize the controls which means you should not have to use OCR.

    Any thoughts on this?

    1. I do not personally program our bot but I do have a computer science degree(who doesn’t these days?). WoTC wants us to use OCR and they also want us to make sure the bots cannot do anything that a human could not do.

      I’m sure there are some other ways to program a bot that I did not mention but I’m not an expert in that area so I would not feel comfortable trying to answer your question. Sorry 🙁

      1. Just wanted to say – thank you for the answer.
        I find it interesting that WoTC wants you to use OCR, but that is a topic for the forums possibly.

  4. I’m one of the players who recently sold out of mtgo. Capefeargames helped me turn my online stuff into paper seamlessly. I’d recommend them for anyone getting out of mtgo.

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