Insider: Profiting from Standard Rotation

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Magic prices are impacted by a whole slew of factors.

Factors such as breakout performances in large tournaments, are acute, or, in other words, have an immediate and measurable impact on a card’s demand, driving price up significantly.

Other factors are more predictable and describe the ebb and flow of the Magic market in a broader sense. While the latter are less sudden and require more patience, their predictability can help a savvy player identify key speculation opportunities.

This week’s article will focus on one particular factor of this type: Standard rotation.

The Inevitable

Everyone who has attempted an FNM Standard tournament knows that Standard’s rotation is inevitable. With this dramatic change comes the dreaded truth: many card values are going to tank. (This ubiquitous feature of Standard is in fact the main reason I choose not to compete in this format.)

Mythic rares which were once dominant and commanding $20-30 price tags will drop to single digits. For recent examples, consider the likes of Lotus Cobra and Vengevine. Without comparatively dominant homes in other formats, these cards may never demand such high prices again.

Everyone should be familiar with the fact that as Standard cards rotate, they are, in most cases, destined for a significant price slash. The intent of this article is to describe a few upward price trends I have noticed after the last few format rotations. By studying these phenomena, we can in turn make predictions on which cards will go up in price as the face of Standard transforms once again.

I will start with my particular favorite: lands.

Real Estate

While the real estate strategy may not hold up as well in the real world, often times the best Magic card investments lie in the most critical of card types: lands. While this frequently holds true across all formats, there is a particular trend I want to point out in the context of Standard rotation. The best way to outline this observation is to give a couple examples, beginning with the one I alluded to last week.

Every Standard format has had its form of color-fixing, most commonly through lands. These multi-color tappers date back to the game’s inception in 1993, with the original (and most powerful) Dual Lands. Since then Wizards has consistently created lesser versions to be used in Standard. The long-term fate of many of these lands is in an EDH deck or trapped in a casual trade binder, despite having their turn at financial stardom while in Standard.

During their Standard tenure, these lands often follow an interesting price trend. The 2nd most recent cycle, Scars of Mirrodin Dual Lands, are great examples of this trend.

The shape of the price curves for all five lands are similar, despite all being valued slightly differently. See the chart below [courtesy of] for a snapshot of this trend for all five cards since release.

The first thing to notice is that, after initial release, all five of these lands experienced a small relative decline.

This is not too surprising: cards are frequently priced highly at release due to the initially limited quantity. As more packs are opened during drafts and the like, supplies increase rapidly, thereby stabilizing to a slightly lower price.

As the Standard season matured, these lands were relatively flat. While Seachrome Coast and Darkslick Shores saw small increases during the season thanks to the dominance of Caw-Blade / Dark-Blade control strategies, significant price jumps were absent.

Now I want you to focus on where the price on all these cards shot up within weeks. This jump lies directly on top of the Innistrad release, which is, of course, when the format rotated.

Did the supply of Scars Duals suddenly drop post rotation? This is not likely, though it is possible that people stopped trading them away so freely. The main driver for these price spikes is tied to the fact that the format lost two other beloved mana-fixers: Zendikar Fetch Lands and Worldwake Man Lands.

The absence of these beloved lands created quite the demand for Scars Duals, even though Innistrad and M12 also contain multicolor lands. M12 Dual Lands also went up a little bit as well, despite the large quantity printed. Naturally, with this increased demand came a price spike.

This is not an isolated incident. Going back another block, one of the Worldwake Man Lands experienced a comparable price jump upon rotation of Shards of Alara block:

The above chart [courtesy of] depicts the value for Creeping Tar Pit.

On October 1st, 2010, when Shards of Alara block rotated out of Standard, this card averaged $1.97. The format’s rotation was a catalyst that drove the price up threefold. I will concede that the other lands of this cycle did not respond in a similar fashion. It seems bizarre that only Creeping Tar Pit experienced this jump.

While it is possibly due to metagame influences, very slight play in Legacy, and the overwhelming dominance of [card Jace, the Mind Sculptor]Jace 2.0[/card] in Standard, the same phenomenon did not take place with Celestial Colonnade. The reason may be tied to the fact that the Colonnade was the buy-a-box promo for the set. Overall, though, all the man-lands became slightly more sparse in trade binders after Shards of Alara rotated out of Standard.

Looking forward now, it is my belief that these trends will continue as long as Wizards continues to make new pseudo-dual lands once per block. A new set of enemy duals were printed in Innistrad. While they initially sold at $6-7 upon release, most of them have dropped in price already. Reapplying the previous trends, I would predict these lands to drop further as Innistrad is continuously drafted week after week. As the next format rotation approaches and we prepare to say goodbye to the beloved Scars of Mirrodin block, I am anticipating the Innistrad Dual Lands will experience a decent price hike. I plan to grab ample copies of Innistrad Dual Lands in the $2-3 range before this happens and I would recommend the same to my readers.

Mechanic Augmenters

The other trend I want to discuss is what I call “Mechanic Augmenters”. These are the cards that synergize well with the latest set mechanics and could strengthen in playability as the second and third sets of a block are released. In other words, these are the cards that have the potential to gain value through increased playability as the smaller sets of the block reach players' hands. Let’s look at two examples.

The first example I want to use is Stoneforge Mystic

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When this card was originally printed it commanded only modest respect. After all, Zendikar block did not deliver strong equipment cards. But by the time Rise of the Eldrazi came out, everyone heard the rumor that the subsequent block would be artifact-themed. And what card type is equipment? Artifact, of course! This was a buy signal in all possible ways, with minimal down side. Worst case, Stoneforge Mystic could have always been a Commander favorite fetching Sword of Fire and Ice and Umezawa's Jitte for eternity.

Sure enough, the creation of three new swords AND living weapons more than exceeded many players’ expectations. Each new set release from this block made Stoneforge Mystic more and more playable (valuable) until, ultimately, Wizards had to ban the card from Standard and Modern altogether! Before this happened, Stoneforge Acolyte Mystic tripled in price.

The other example I want to give is Eye of Ugin:

The trend captured on highlights what happened very well. The card was originally printed as a virtually useless land. Once the first [card Kozilek, Butcher of Truth]Eldrazi creature[/card] was spoiled, the card price nearly quadrupled. While it did not hold that price for long, this represented a profitable opportunity to the MTG speculator. I still regret missing this one. I discredited the card completely upon first read without focusing on what could have been. Wizards would not have printed Eye of Ugin except to foreshadow what was coming.

Looking forward, I can readily identify at least one mechanic augmenter in Innistrad: Skaab Ruinator. This creature generated much hype when it was originally spoiled, pre-selling for $25. Since then, the card has done nothing but drop in price. At less than $5, the card is garnering my attention. It’s a mythic rare that costs 3 mana and can only get better as more self-milling cards are printed. Plus we have two new sets in this graveyard-themed block to go! This is shouting "opportunity!" at me, and with a very minute risk. I do not plan on missing the next potential Stoneforge Mystic.


This article discussed a more optimistic view of Standard rotation. I used to dread the price drop of all my valuable cards as they rotated. Now I trade them away a couple months before rotation in order to pick up cards that will not be rotating for another year.

I use historical examples for reference when I try to identify speculation opportunities. The above suggestions are not guarantees, but they hopefully provide insight into a novel way of approaching speculation. Now that you have an understanding of how to use historical trends to predict future performers, what opportunities do you see?

-Sigmund Ausfresser

12 thoughts on “Insider: Profiting from Standard Rotation

  1. I love it Siggy! The "titans" also follow a similar "cycle" depending on which one is hot at the time, and which one will beat it. Great tips on the Innistrad pickups for pre-rotation… I think they'll even dip a little further before being ripe for the picking to be traded away at a profit after rotation. Cheers! Carl

    1. Carl,

      Thanks for the kind words! They Titans were definitely a prime example of opportunities based on the Standard metagame. Also agree that there is still some room on the Innistrad cards to drop a bit before it's time to buy aggressively! Please keep reading 🙂


  2. Nicely done Sig. This follows my typical strategy too. Lands are something that are some of the most predictable and I think its a great one to focus on for this type of move. I know I'll be alone on this one, but I think Snapcaster will be the next Stoneforge Mystic. We'll see some decline on it soon enough, but sometime next year that thing will go wild.

    1. Thank you very much for your support. Lands are definitely great go-to cards for safer investments; especially lands that see plenty of play but are still in the 2-3$ range. That will be my price target!

      As for Snapcaster Mage, I definitely am keeping this guy on my radar, but I struggle to buy at 20$. If we see a Stoneforge Mystic-like dip, I will definitely grab a set. Let me know if that happens any time soon!


  3. Good article. I agree with your opinion on the INN lands and I too think that Skaab Ruinator has breakout potential.

    That said, I don't think your land theory totally holds up. It was true for the Scars lands, but only 1 of the 5 manlands held that trend – the others all continued to stay low. And don't get me started about the oversaturation of the M10 lands! Even the fetches didn't really show a price spike at set rotation – it was other factors that made those go up and down.

    I'm not sure that's a hard and fast rule, though it certainly held true this time – it took until INN for SOM cards to start really peaking in value, and that is usually always true. One day there are hundreds of Wurmcoils floating around, and the next day they're impossible to find. So yeah, some cards from the last block always jump with the next one rotates in, but it's not always (or usually) the lands.

    Regardless, awesome article, your stuff gets better and better.

    1. Good point. I also want to point out that's it hard to compare this year to years past, as far as card valuations go. The massive influx of new players in Innistrad (and that's more total players, not just new ones) has pushed up prices on all the Scars cards because there is simply not enough supply. This is a bit different than where we were a year ago, when the level of players stayed basically stagnant through set rotation.

    2. Good point. I also want to point out that's it hard to compare this year to years past, as far as card valuations go. The massive influx of new players in Innistrad (and that's more total players, not just new ones) has pushed up prices on all the Scars cards because there is simply not enough supply. This is a bit different than where we were a year ago, when the level of players stayed basically stagnant through set rotation.

    3. You definitely make a valid point. This lands trend does not always hold up. As @Chosler88 pointed out, this is partly due to the expanding player base driven by Innistrad, which drives demand of other Standard playables. Taking a step back, part of the article's purpose is to encourage readers to think more creatively in this manner in order to think of good speculation targets as a format rotates.

      In general, lands are solid cards to pick up because there is normally a consistent demand while strong in a respective format. That being said, I intend to purchase Innistrad lands as they decline throughout this block's release, ready to sell for profit when Scars block rotates.

    4. I wrote about this a few weeks ago too, and the issue isn't just because there is a set rotation, but because people need to cast spells. Once scars lands go, and the standard format is goign to be innistrad block +M13 and Set 1 of new block, there's no question that the enemy duals are goign to be a fixture. That's the formula. What do people need to cast their spells. Manlands/fetchlands provided tons of competition for scars lands, and now that they're gone, scars lands are by far the best option for standard players. When next year rolls around, Unless we see new duals that trump the value of the innistrad lands, they'll be a key player in deck construction around states time next year.

    1. Mike,

      Thank you so much for the compliment! I really enjoyed writing this last one. I have an idea already for next week's article; hopefully I can find some good examples! Wouldn't be here without your vote of confidence 🙂


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