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In last week's article, we looked at why to invest in Magic: The Gathering, and how the reasons you invested shaped the methodology behind what you put your money into. We also explored some of my thoughts on what it means to invest in Magic and the differences between investment and speculation. Regardless of whether you agree or disagree with my perspective, there are some fundamental questions you need to ask yourself before throwing money into Magic cards.
Do You Believe In Magic: The Gathering As A Product?
This is the first question that needs answering. Regardless of what you choose to invest in, be it Magic cards, vintage video games, or the stock market, belief backed by strong evidence is necessary when putting money into any type of investment. No one should be putting money into a stock, product, or endeavor which they do not believe in. If you are going to buy into Magic, for however long a time frame in which you want to operate, you need to do so with the understanding that you believe in Magic as a product, whether you play the game yourself or not.
It bears repeating that I consider Magic to be one of the greatest, if not the greatest, game ever created. If you've read my previous articles, you know that I invest in the game primarily as a player, but that I trade, invest, and speculate heavily on the side as a means to finance my hobby. My outlook on Magic, you can no doubt guess, is almost universally positive.
Though I would encourage you to do so, you do not need to play the game of Magic to believe in the product. Simply looking at Wizards' 2020 and 2021 record profits can be evidence enough to want to invest. If that alone convinces you to want to put money in, take a look and try to answer this next question.
Could You Get A Better Return On This Money Elsewhere?
Magic, and trading card games in general, are only a small segment of the much greater collectibles and antiques market. Collectibles and antiques themselves are part of the larger class of so-called alternative investments â investments different from your traditional ones like stocks, bonds, and cash.
When you are looking to put your money into Magic, it's important to be forthright with yourself on if the money you are planning to put into Magic cards could get you a better return elsewhere, whether it's in another collectible like rare coins, or real estate, or in a traditional investment. If you are actively worried about the kind of return you'll receive, you should think twice before putting your money into Magic, or any other type of investment. You might need to do some serious homework before committing your cash, which takes us to the next question:
Do I Have The Knowledge To Properly Invest In Magic?
If you are reading this website, and others like it, you are already actively working to answer this question. It's a more nebulous question than it may at first seem. This is because the very nature of the Magic market changes on a daily basis, much like the stock market. What was true last year, last week, or even yesterday, may not be true today. Brand new cards are released every few months, and when you factor Secret Lairs into the mix, it feels like old cards are reprinted and introduced to the market almost daily. This not only affects the value of the new versions of cards but the previously printed versions as well.
Let's look at the printing of the recent Modern Horizons 2 as an example. Prior to Modern Horizons 2, the land Cabal Coffers from Torment was an uncommon that was over $150 in March of this year (2021).
An uncommon printing in the Planechase product, and a foil FNM promo had done little to suppress the price of the card over the years. Following the announcement of Cabal Coffers being reprinted in Modern Horizons 2 however, the price of the original Torment printing, and those small reprints went into freefall. The Torment version appears to be stabilizing at just under $50, and the other printings will likely stabilize soon as well, though all significantly off from their former highs prior to Modern Horizons 2.
If you had purchased Cabal Coffers as a long-term investment after April 2020, you likely paid significantly more for the card than they are now going for, assuming you missed the window of opportunity to sell in the last six months when you might have been able to recoup some or all of your investment. This is just one example where having the knowledge to properly invest in Magic is crucial.
Here is another scenario to consider. Perhaps you've read in the news about Reserved List Magic cards selling at auction for six-figure price tags, and you've decided you want to put money into Reserved List cards. A Google search led you to MTGStocks' handy list of everything Reserved, and you decided to buy out all of the two cheapest cards on the list, Mercenaries and Balm of Restoration.
It's a fallacy to think that just because a card is on the Reserved List, it inherently has substantial untapped value, as parodied by this Cardboard Crack comic. The reason cards on the Reserved List command the prices they do is not just tied to rarity, and the fact they will never be reprinted. It is also tied directly to their playability within the game of Magic.
This is another instance where understanding how to play the game itself is important to understand the values of some of the cards. Black Lotus commands the price it does not only because it is on the Reserved List, but because it is arguably the most powerful card printed in the history of the game. Balm of Restoration, on the other hand, is a bad investment however you look at it, summed up succinctly by the words of the character in the comic, "that card sucks."
Black Lotus commands the price it does not only because it is on the Reserved List, but because it is arguably the most powerful card printed in the history of the game.
If you're going to put money into Magic, it is important to understand what you're putting your money into, and this website can help. Quiet Speculation is a great guide for those looking to invest in Magic. Not only do we have news and insights from writers with decades in the game, but we have powerful tools and metrics for Quiet Speculation Insiders, to help them make smart decisions. More on that at the end of the article.
While we'd all rather buy Black Lotuses than Balm of Restorations, not all of us have six figures to spend on Magic cards. This leads us to the next question:
Do I Have The Means To Invest?
This might be the most important question we have to grapple with. While I love Magic: The Gathering, I have to agree with Sig's assessment from his article last week: Magic is expensive. We need to understand that before we can begin dipping into the Magic market. If you are struggling to make ends meet, or lacking in disposable income that could stand to be spent elsewhere, then perhaps investing in Magic at this moment is not the right decision.
If, on the other hand, you have a stable income, a comfortable living, and a little money on the side you'd like to do something with, putting some of that money into Magic doesn't seem like a bad idea. Before you do, though, I'd advise speaking to a financial planner or another licensed professional about your long-term finances. Don't think that putting your money into Magic cards today is going to pay for your kids to go to college, or pad your retirement until you talk to a professional, and also carefully ponder the next question.
What Are The Long-Term Prospects of Magic: The Gathering?
If you've paid attention to the YouTube Channel Reserved Investments, or any of the other sites that focus on the greater collectibles and antiques market, you'd see a much more cautious approach to Magic and similar pop-culture collectibles. In my last article, I discussed a long-term Magic investment being in the range of two to five years or more. I considered speculation to be anything held less than two years. This scale aligned roughly with both cycles of price spikes we have seen occur in Reserved List cards over the years and the frequency at which we see reprints of popular staple cards for Modern, Commander, and other constructed formats.
In the greater collectible and antiques category, however, anything held less than five years is considered speculation, not investment. Investment is seen operating on a timeframe of five, ten, twenty, even fifty years or more.
On that time scale, what do the long-term prospects of Magic: The Gathering look like? The answer to this ties back into much of the answer to our first question. The long-term prospects of Magic seem really good right now. The game is at an all-time high in terms of both popularity and profits, a year and a half into a pandemic where almost no large-scale events have occurred. Extrapolating from there as an indicator points to mostly positive futures. Even in the extremely unlikely scenario where Wizards or Hasbro went out of business, Magic would live on: either in the hands of the players or in the hands of a new owner of the property. This bodes well for us for whatever timeframe we want to have money in Magic.
What Is Your Endgame?
I owe this question to Gavin Verhey and his phenomenal final article for his Flow Of Ideas column on StarCityGames.com. "An endgame is a singular vision of the person you want to be. It is an image of you, sometime in the future, where you have accomplished your goal," Verhey wrote. The essence of the article as I've come to take it is that every action you take, every decision you make, whether in a game of Magic or in life, should always be leading you towards your endgame.
When it comes to Magic finance, being able to articulate the answer to this question should bring our discussion full circle. Whether the answer is to be able to play Modern or to make some money to put towards your retirement, you should be able to answer this question succinctly before buying a single card. It ties closely to our previous discussion on Why To Invest in Magic, and will embody the reason you collect and invest.
As we come to the end of this piece, have you been able to answer all these questions? What are other questions that come to mind when you think about investing in Magic? What other questions do you ask yourself when making financial decisions, Magic or otherwise? What other Magic finance questions are you interested in reading more about? Post your answers in the comments or reach out via Twitter or email.


hard if not impossible. Everything depends more on how the question is asked and what criteria that question is evaluated with. It's especially unfair since all jokes aside, we're not clairvoyant. There's no way to know how things will actually turn out without practical experience. So there's no objective criteria for success in these things.
What Went Wrong
And on that front I have good news. According to MTGGoldfish, the only commonly played MH2 card that we didn't talk about at all is Foundation Breaker. It turns out that Living End really likes having an evoke Naturalize to fight through hate cards. And I think we missed it thanks to fatigue. Every time there've been cycling creatures or sacrifice effect creatures we've said something to the effect of "it may find a home in Living End." And we're often right. However, having done this for so many years, it just slipped our minds. We'd said it so often that it started losing meaning to us and we overlooked a key card in a popular deck.
to make
gushed too early. Tide Shaper was spoiled after I wrote that article and did what Merfolk needed much better. There was no way I could have seen that coming and nothing that made me expect that Dockhand would be superseded. And I did walk my assessment back a
I feel as though our greatest strength this spoiler season was card evaluation. We were very good at assessing where cards fit into Modern. We didn't always get their contextual power right nor do we know if the deck will succeed, but we succeeded at evaluating a card's role.




When I bet on Modern, I'm betting on it being most popular format on MTGO. And only on MTGO. The simple fact is that it's the only way to measure Modern's popularity relative to other formats. Arena only has Standard and Historic and so can't answer wider question of most popular format when given a choice. Also, Arena's playerbase will be quite different from MTGO's thanks to Arena being free-to-play. (And yet somehow more expensive to build decks on.) It's critical to compare like-to-like and by excluding Arena, I don't risk comparing very different population compositions. Saying that Standard is the most popular because it's the main option on the most played digital Magic produc, since it's one of two options and cheaper than Historic, really isn't fair to Standard or other formats.
I'm also not going to compare the constructed formats to limited. It really isn't a fair comparison. In my experience, most competitive players will say their favorite format is booster draft, with a caveat. In said experience, players tend to extoll booster draft the concept as the most skill-intensive format and also most fun. Winning requires format knowledge, deck building skill, play skill, and luck more than other formats because you're building your deck as you go. However, the more this general opinion is investigated, the more exceptions, exclusions, and complications arise. Certain sets are more popular to draft than others. Draft participation also swings wildly from introduction to rotation. Thus, the exact timing of a study will wildly affect the data on limited, and it makes sense to cut it.
This study is limited to data from MTGO. Sadly, there aren't enough paper results to draw any real conclusions. The few events that are out there don't really compare well to each other and they're not distributed evenly. Pre-pandemic, this whole project would have been easy since there were plenty of events of all levels in all formats. Plus, these events usually published their attendance numbers so comparing that would have fairly definitively answered the question. That isn't possible now.
The various social media pages that kept track of weekly events have not been updated, and a number of stores went bust while others opened during the pandemic. Finding all the stores doing in-person events and asking them about attendance is far more work than I'm able and willing to do on my own. (With the right funding, on the other hand....)
Thus my study will include only MTGO results. But not all the constructed MTGO results. After some investigation, I decided to exclude both Standard and Vintage from the study. The only data I can collect requires tournament support, and the specialty and online-only formats don't provide that so they're out. Standard was cut because far more is played on Arena than MTGO. A look at Standard streamers basically always using Arena was strong evidence, as was Wizards and Star City Games running their Standard tournaments on Arena. So I assumed that the MTGO data would be lacking (and it was, I checked).
With Vintage, it was purely a judgement call. Vintage has accessibility issues which keep newer players out. The cost of Vintage cards is so high that it really can't be played in paper. Thus, Vintage players have mostly moved online. However, the lack of overlap between Vintage decks other formats means that it's hard to transition to Vintage naturally. There's more overlap between Standard and Modern cards than Legacy and Vintage, for example. It's an enthusiast's format, and I was told by several sources that the community is quite static. While it'd be a reasonable comparison point for the other, more variable formats to compare to the old-timer, I decided that the extra effort wasn't worthwhile just to learn that Vintage is a fairly insular and stable group compared to other formats.
I am going to measure the relative popularity of the tournament-supported constructed formats on MTGO. These are Pioneer, Modern, Pauper, and Legacy. To accomplish this, I gathered three sources of data. The first is from each formats Tournament Practice room. Over last Sunday afternoon, I watched each room for 10 minutes apiece, recording each time a match fired. This source indicates the relative number of players in each format by measuring how quickly a match could be found. More matches means more players means more popular.
Preliminaries fired each week. The sample included each complete week in July and the first week of August. I'll then compare the average Preliminaries per week to the theoretical max to indicate the most popular Preliminary format.
The answer is Modern. By quite a large margin. And I'm fairly certain that I missed a few Modern matches as at several points there were multiple players creating and then closing matches to join someone else's. So it should be a higher blowout. The Pioneer room was practically dead, saved because there was some kind of non-Wizards tournament happening and the players were starting their matches. Pauper and Legacy were quite comparable, which was surprising. I'd been told Pauper was in a very bad place and wasn't seeing play, but that seems to have been inaccurate.
That's another point in Modern's column. It not only had the highest average in absolute terms with 4.8, but the highest percentage. Both Modern and Pioneer had 8 Preliminaries scheduled, so 4.8/8=60% of Modern Preliminaries fired versus 1.8/8=22.5% for Pioneer. Legacy records 2.8/6=46.7% for a strong second place.
Modern has the largest Challenges, followed by Legacy. Pauper has the least, with 150 points separating it from Modern. It's clearly not a highly played format right now. Though I'd actually argue Pauper is actually the best value for entry. It only took 6 points to make Top 32 of several of these events, which is two match wins. That's not a very big hill to climb to get prizes. I thought Legacy would be higher since the Legacy crowd tend to be vocal, but the stats don't lie, it's just above Pioneer and well below Modern.










from
It's extremely good in Hammer Time because that deck only needs a few lands and Saga fills a number of holes in the deck. Older versions struggled with running out of threats in general but particularly suffered when they didn't hit Stoneforge Mystic to find their hammers. Saga makes threats and then Mystics for a Hammer. Or other bullet if necessary. Being good in a specific deck doesn't make a card a pillar.
Remember a
that consistently just squeaks into Top 32 the same weight as one that Top 8âs. Using a power ranking rewards good results and moves the winningest decks to the top of the pile and better reflects its metagame potential.
strength vs. popularity. Measuring deck strength is hard. There is no
As previously mentioned, Heliod Company did perform very often. But when it does, it does very well and took the top slot, indicated that it was quite underplayed in July. Thresh and Hammer Time appearing in the middle of the pack is actually fairly worrying for them, as it again suggests that they were more popular than actually good. However, they're enough above baseline to say that their population is justified.








